SportAccord Summit 2024 logo unveiled


The organisers of the World Sport & Business Summit 2024 are delighted to unveil the official logo for the prestigious event, set to take place in Birmingham, West Midlands. This unveiling marks a significant milestone in the lead-up to the Summit, where the worlds of sports and business will converge from April 7 to 11 to exchange ideas, reconnect and make new contacts.

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West Midlands’ business events sector bounces back quicker than UK average


  • New research for 2022 highlights that West Midlands hosted four-fifths (78%) of the number of conferences and meetings held pre-pandemic, compared with 73% in the rest of the UK
  • West Midlands welcomed 8.3million delegate visits in 2022, contributing £1.9billion to the regional economy
  • Meetings industry in the West Midlands currently supports 43,000 full-time equivalent jobs
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