Case Studies: Driving Growth Through Partnerships
The West Midlands is a dynamic, ambitious region that thrives on collaboration, innovation, and opportunity. Our major events and strategic programmes play a vital role in boosting the profile of our region, attracting investment, creating jobs, and delivering lasting benefits for local communities.
Explore our case studies to see how we’ve leveraged world-class events and initiatives to help boost the economy, enhance skills, and create a more inclusive, sustainable future for the region. From global sporting spectacles to business-led growth programmes, these success stories showcase the impact of our work.
Discover how we've partnered with companies like yours to help shape the West Midlands.
SportAccord 2024
Find out how we hosted SportAccord World Sport & Business Summit at the ICC Birmingham.