Major Sporting Events

Learn how we're spotlighting Birmingham and the West Midlands as the UK's heart of sport.

Why the West Midlands for Major Sporting Events

Our World-class Venues

We have a wealth of world-class indoor and outdoor venues across our region. We have consulted with our partners and identified several iconic hosting venues across the West Midlands region with the facilities and infrastructure required to host Major Sporting Events including the ability to deliver business conferences and exhibitions in parallel. The region's parks and open spaces, including open water, have spaces suitable for hosting large-scale outdoor sporting and mass participation events.

Success Stories

How We Can Help

Nobody knows more about the region and what it takes to hold a world-class major sporting event. Our team are here to help you make connections, find the support you need and provide advice to help your event run without a hitch. They’ll work together to ensure you get the best from the beautiful West Midlands.

Services our team offer:

  • Venue sourcing
  • Accommodation booking
  • Research, data and insight
  • Tourist information
  • Marketing support
  • Social programme planning
  • Press & PR
  • Regional know-how

Take a look at our Major Sporting Events Hosting Guide to discover our impressive venues and learn how we will help your event run without a hitch.

Meet The Team

We provide destination expertise and support to event organisers, serving as your local contact and providing all the information you’ll need to ensure your event is a resounding success.

Joel Lavery - Strategic Lead

Joel has over 25 years of experience working in sport and major events and aims to raise the profile of Birmingham and West Midlands and see the region become known globally as a great host of major sporting events.

Maya Ladwa- Partnership Manager

Maya supports our work with international federations, event organisers and host cities. She regularly works with key stakeholders to support the promotion, planning and delivery of major events.

Our Vision

We want to become known globally for being a great sporting city region, hosting major sporting events, conferences and exhibitions which deliver positive benefits for our partners, businesses and communities.