The Partners West Midlands: Tourism Programme

The Partners West Midlands: Tourism programme is the West Midlands Growth Company’s official membership programme for organisations working across the region’s leisure tourism, business tourism and hospitality sectors.

It is a relationship-led programme, bringing companies from across the region together for deeper strategic engagement. The mission of the programme is to create a collective that supports each other, benefitting all.

Developed in response to direct feedback from tourism and hospitality businesses, the programme brings together venues, attractions, accommodation providers and other sector organisations through a focused regional network.

Members can connect with industry peers, regional leaders and decision-makers, access sector insight and intelligence, and identify opportunities to collaborate, raise their profile and support business growth.

The programme also gives members a stronger collective voice in the development of the West Midlands visitor economy, helping the sector respond to shared challenges and shape its future direction.

Benefits of Partners West Midlands: Tourism

Partners West Midlands: Tourism is more than a membership programme. It is a regional network bringing together the organisations that help make the West Midlands a place people want to visit, meet and do business.

By joining, your organisation becomes part of a collective spanning the region's leisure tourism, business tourism and hospitality sectors, with opportunities to build relationships, share knowledge and contribute to the continued growth of the West Midlands visitor economy.

Through the programme, members can:

Raise their profile through promotional and storytelling opportunities
Access timely sector intelligence and market insights
Build relationships with businesses, regional leaders and decision-makers
Identify opportunities for collaboration and partnership
Access dedicated strategic account management and specialist support
Contribute to conversations about the opportunities and challenges facing the region's visitor economy

Strategic Account Management

Membership is supported by a dedicated relationship lead within the West Midlands Growth Company.

Your account lead will get to know your organisation, its priorities and ambitions, helping connect you with relevant opportunities, introductions and support across the programme.

The West Midlands Growth Company comprises experts in areas including business tourism, leisure tourism, travel trade and marketing, helping you make greater use of the opportunities available through Partners West Midlands: Tourism.

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