Applications for the 2027 Awards – which celebrate the best people, places and tourism experiences in the West Midlands – are now open
Applications for the 2027 West Midlands Tourism Awards - which celebrate the best people, places, and visitor experiences across the region - are now open, with tourism businesses and organisations encouraged to put themselves forward and showcase their achievements.
Now in their seventh year, the West Midlands Tourism Awards continue to recognise excellence across the region’s visitor economy, celebrating outstanding accommodation providers, cultural and sporting venues, food and drink experiences, and visitor and heritage attractions across a wide range of categories. Eligible applicants must be based within the West Midlands region, including Birmingham, Coventry, Dudley, North Warwickshire, Nuneaton & Bedworth, Rugby, Sandwell, Shropshire, Solihull, Stratford-upon-Avon, Telford & Wrekin, Walsall, Warwick, and Wolverhampton.
The awards once again shine a spotlight on individuals, teams, and organisations making a significant contribution to tourism across the region, helping to strengthen its reputation as a leading destination for both domestic and international visitors.
There are so many reasons to visit the West Midlands but the real heroes are the people who create such unforgettable experiences for the millions of visitors. They’ve made our region more popular than ever, talking about our history and heritage, running exciting entertainment venues and staging world-class sports and cultural events. Every one of them should feel proud of the role they play in building our national and global reputation. That’s why it’s important they put themselves forward for these awards and win the recognition they deserve.
- Richard Parker, Mayor of the West Midlands
The West Midlands Tourism Awards are organised and funded by the West Midlands Growth Company, the region’s investment promotion and destination management organisation. The awards are free to enter and will be judged by independent industry leaders, with the entry deadline for 16 of the 17 categories set for 13 July. The ‘Tourism Event/Festival of the Year’ category will close for applications on 30 October.
Eligible winners will be automatically nominated for VisitEngland’s National Awards for Excellence, giving West Midlands venues the opportunity to gain recognition at a national level.
This year’s 36th national awards ceremony will take place on 3 June at Aerospace Bristol, held beneath the wings of Concorde Alpha Foxtrot, where Gold, Silver and Bronze winners will be announced at a black-tie event. Following their success at the 2026 West Midlands Tourism Awards, Warwick Conferences (Gold, Business Events Venue of the Year) and Edgbaston Park Hotel and Conference Centre (Gold, Regenerative Tourism Award) are shortlisted for VisitEngland national awards.
For more information about the West Midlands Tourism Awards 2027, including how to enter, visit visitbirmingham.com/westmidlandstourismawards.
