The West Midlands Tourism Awards
The West Midlands Tourism Awards celebrate the success and accomplishments of tourism businesses across the West Midlands region and promote the impressive strength of the business and leisure tourism offer, its venues, people, experiences and accommodation.
The Awards are completely free to enter and eligible winners from the West Midlands Tourism Awards will automatically feed into the VisitEngland Awards for Excellence 2027 for the chance to be recognised as a national winner.
Supported by the West Midlands Tourism and Hospitality Advisory Board (THAB) and the West Midlands Growth Company – which attracts visitors, events, capital and investment to the region.
There are no costs associated with entering or at any stage of the process. All finalists receive a complimentary ticket to the Awards event, with additional tickets available for purchase.
Partnership Opportunities
The West Midlands Tourism Awards offer partners a unique opportunity to connect with leading businesses and influential organisations across the region’s thriving tourism and hospitality sector. From hotels and attractions to restaurants, venues and visitor experiences, the Awards bring together some of the West Midlands’ most successful and forward-thinking businesses.
Becoming a partner provides valuable opportunities to showcase your brand, strengthen your profile within the industry and engage with a highly connected regional audience. Sponsors can benefit from visibility across our digital channels, social media, PR activity and the Awards ceremony itself.
Interested in putting your brand at the heart of the West Midlands tourism industry? Fill in the form below to access our 2027 brochure and a member of the team will be in touch shortly.
