Get Involved

Be part of It Starts Here

It Starts Here works best when it reflects what is really happening across the West Midlands. 

The businesses, people, places, partnerships, experiences and ideas shaping the region all have a part to play. 

Whether you want to use It Starts Here in your own activity, share a story with us, support a campaign or explore a wider collaboration, we’d like to hear from you. 

Use It Starts Here 

If you are a regional partner, business or organisation, you can use approved It Starts Here assets and guidance within your own activity. 

You do not need separate approval when using assets exactly as supplied and in line with the guidance. 

We’d still love to know how you are using It Starts Here so we can help amplify your activity, connect it with other work happening across the region and spot wider opportunities. 

Share a story

Some of the strongest It Starts Here content starts with a story we have not heard yet. 

That could be: 

• a business rethinking how something is done 
• a partnership creating new opportunities 
• a cultural or visitor experience rooted in the region 
• a person, place or organisation changing how the West Midlands is seen 
• an idea with an impact that reaches beyond the region 

If you think there is an It Starts Here story we should know about, tell us.

Support a campaign 

Partners can help extend the reach of It Starts Here campaigns through their own channels, networks and activity. 

That might mean: 

• sharing campaign content 
• using approved campaign assets 
• linking audiences to campaign pages 
• introducing us to relevant businesses, people or organisations 
• helping campaign stories reach new audiences 

If you would like to support a current campaign, let us know how you would like to get involved. 

Work with us

Have an idea for a collaboration, campaign, piece of content or partnership that could sit within It Starts Here? 

Tell us about it. 

We can look at how it fits the wider narrative, where there may be opportunities to work together and how it could connect with activity already happening across the region. 

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