Campaigns

It Starts Here in action 

It Starts Here is brought to life through campaigns that explore different parts of the West Midlands story.

Each has its own idea, audience and creative approach, while contributing to the same wider narrative: this is a place where ambition becomes action and ideas are turned into something real. 

Campaigns can focus on business and innovation, culture, creativity, visitor experiences, people or place – giving audiences different ways into the West Midlands story and new reasons to see the region differently. 

Current campaigns

Faster Horse

The future starts with a better question. 

Faster Horse asks what happens when you stop trying to improve what already exists and start questioning the assumption behind it. 

The campaign brings together West Midlands businesses reimagining everything from electric mobility and cancer detection to drug development, robotics and cybersecurity. 

Different businesses. Different challenges. The same instinct to ask: what if there is another way? 

Previous campaigns

It Starts Here is designed to build over time. 

When individual campaigns finish, their stories will remain here as part of a growing picture of the people, ideas and activity shaping the West Midlands.