WMGC Blog

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Peter Nicholls

Peter Nicholls is the Digital Marketing Lead at West Midlands Growth Company, where he oversees digital strategy and content delivery across key platforms including Visit Birmingham, Meet Birmingham and Invest West Midlands. With a focus on driving regional growth, Peter leads a cross-functional team delivering campaigns that promote the West Midlands as a leading destination for investment, tourism and business events. Passionate about place marketing and digital innovation, he helps shape how the region tells its story to the world.

Three people stand in front of a montage of the West Midlands skyline, alongside the Commonwealth Games bull. Text reads 'Never been done is what we do. Now we do it together. It starts here'.

Never been done is what we do. Now we do it together.

By Peter Nicholls on Aug. 08, 2025

Inspired by the words of Steven Knight CBE from the West Midlands Growth Plan prologue. For too long, the West Midlands has let its achievements speak in whispers. We’ve created, invented, manufactured, moved and transformed, but quietly. But as Steven Knight reminds us in the opening of the West…

Built in Birmingham: A Sporting Story that Starts Here

By Peter Nicholls on Aug. 01, 2025

Where Sport, Storytelling and Global Ambition Meet On 1 August, Amazon Prime launched Built in Birmingham: Brady and the Blues, a new docuseries that goes behind the scenes at Birmingham City FC and into the heart of a city redefining what it means to be a global sporting powerhouse. This isn’t just…

It Starts Here: Uniting the West Midlands as a Global Transformation Hub

By Peter Nicholls on Nov. 18, 2024

The energy was unmistakable at the launch of our new “It Starts Here” campaign, where a room filled with regional leaders, business innovators, and academic experts gathered to explore how the West Midlands can amplify its story on the global stage. The campaign’s goal? To position the West Midlands…