Welcome to Partners West Midlands
Partners West Midlands (PWM) is the official Partner Programme of the West Midlands Growth Company.
For ambitious organisations, brands, and private sector leaders across the West Midlands, PWM delivers a collaborative and meaningful platform that drives profile, insight, and networking. It does so by convening industry leaders, academic institutions and government, so members can maximise their commercial impact to gain a competitive edge and shape the future of the West Midlands and beyond.
Why should I join Partners West Midlands?
Growth doesn’t have to happen alone.
Through PWM membership, organisations can connect with the West Midlands’ most influential networks and take advantage of a curated range of business benefits designed to fuel growth and strategic visibility.
The Benefits of a Partners West Midlands Membership
Aligned with the West Midlands Growth Company’s long-term growth strategy – Global West Midlands – Partners West Midlands provides access to:
- Access and influence – engage and connect with regional leaders, decision makers, and key businesses across the West Midlands through a range of high-profile WMGC-delivered events, introductions, and networking opportunities.
- Visibility and brand association – elevate your commercial profile through opportunities across WMGC-delivered campaigns, and major sports, tourism, and investment initiatives – at a local, national, and international level.
- Growth insight and intelligence – make informed investment decisions and uncover future market opportunities with exclusive data on sectoral trends, economic developments, and regional intelligence that is unavailable elsewhere.
A Strategic Collective Delivering Value to Members
The West Midlands economy is interconnected. The region’s success depends on businesses, public bodies, universities and other organisations working together across sectors and geographic boundaries.
Partners West Midlands creates a space for those organisations to connect around shared opportunities and ambitions.
Membership gives organisations a closer relationship with the West Midlands Growth Company and a network of partners from across the region. It creates opportunities to exchange knowledge, develop relationships and collaborate on activity that can strengthen individual organisations while supporting the wider West Midlands economy.
It also gives members a stronger collective voice. Through closer engagement with its partners, the West Midlands Growth Company can better understand the priorities, opportunities and challenges facing organisations across the region, ensuring those perspectives help inform its work to support economic growth and promote the West Midlands.
The relationship delivers value for members across three core areas: Profile, Insight and Networking, supported by dedicated strategic account management.
Profile
Increase your organisation’s visibility across key regional platforms through curated promotion and thought leadership.
Members can showcase their expertise to relevant audiences and contribute to the wider story of the West Midlands as a place to invest, grow and succeed. Opportunities span West Midlands Growth Company channels, campaigns, events and the wider partner network.
Insight
Make better-informed decisions with access to timely intelligence from across the region and its economy.
Members receive market insight, sector intelligence and information about emerging opportunities, informed by the West Midlands Growth Company’s relationships across business, government and academia. In return, members’ experiences and priorities deepen WMGC's understanding of regional challenges and where it can make a difference.
Networking
Build relationships with organisations and people that would be difficult to reach alone.
Partners West Midlands connects organisations from across the region’s industries and sectors with influential figures from business, academia and the public sector. Member events, targeted introductions and wider regional activity provide opportunities to exchange ideas, develop partnerships and identify areas for collaboration.
Find out more about our Partners West Midlands Programmes
The West Midlands Growth Company currently supports two partnership programmes: the original Partners West Midlands and Partners West Midlands: Tourism.
Partners West Midlands: Tourism was developed in response to direct feedback from tourism and hospitality businesses. It brings together venues, attractions, accommodation providers and other sector organisations through a focused regional network.
Each programme offers multiple packages, allowing membership to be tailored to your organisation’s needs, priorities and ambitions.
