Business & Tourism Programme

The Business and Tourism Programme (BATP) was set up to leverage the long-term economic benefits of the Commonwealth Games. It was a fantastic opportunity to establish positive perceptions of the West Midlands in the international imagination. The first economic programme to sit alongside a Commonwealth Games, the BATP delivered:

• 58 investment projects
• 2,600 jobs
• 20 conferences and events
• £17.2m of visitor spend

and promoted the West Midlands brand to a global audience of five billion people. 

Full case study to come.