West Midlands Growth Company (WMGC) is celebrating a double success at the Midlands Marketing Awards, with its marketing team named Marketing Team of the Year and Head of Marketing Charlotte Ridley recognised as Marketing Leader of the Year.
The awards celebrate marketing talent and work from across the Midlands, recognising the people and teams delivering impactful marketing across the region.
Marketing across the West Midlands
WMGC’s marketing team works across the breadth of the organisation, supporting inward investment and capital attraction, visitor economy, business growth and support, cluster programmes, Production Central WM, Partners West Midlands and major regional initiatives and events.
Its work spans international campaigns, digital marketing, websites, social media, creative, paid media, email, events and partner activity - helping connect WMGC’s programmes and services with the audiences they need to reach, both in the UK and internationally.
That includes campaigns such as It Starts Here, which showcases the West Midlands’ strengths and stories to audiences at home and in key international markets as part of the region’s wider promotion.
The marketing and communications function helps to present a clear and compelling story about the West Midlands across different audiences, sectors and markets. The team’s role has continued to develop as WMGC has recently taken on a broader remit as the region’s principal economic development delivery organisation.
Recognising the team and its leadership
Alongside the team award, Charlotte Ridley was named Marketing Leader of the Year, completing a double win for WMGC on the night.
Charlotte Ridley, Head of Marketing at West Midlands Growth Company, said:
“I’m really proud of the team and everything they’ve delivered over the past year. We cover a huge amount of ground, but what joins it all up is a real focus on telling the West Midlands story well and making sure the work we do has an impact.
“Winning Marketing Team of the Year means a lot because it reflects the effort, creativity and care the whole team puts into the work every day. I’m also genuinely proud to be named Marketing Leader of the Year alongside such a strong group of nominees – congratulations to everyone who was shortlisted.
“A big thank you as well to the Midlands Marketing Awards and the judges for the recognition. We don’t do the work for awards, but it’s really lovely to see the team and what they do recognised in this way.”
