Tara Robinson

Tara Robinson is the Sales and Marketing Director for the Eden Hotel Collection, with over 15 years of senior leadership experience within the luxury hospitality sector.

As a co-architect of the Eden Hotel Collection’s formation in 2008, Tara has played a pivotal role in shaping the brand’s strategic vision and growth, with a current portfolio of 5 distinguished hotels, including the landmark acquisition of Bovey Castle in 2016, and Mallory Court Hotel, which was named Visit England Large Hotel of the Year 2025. Eden Hotel Collection was awarded AA Small Hotel Group of the year 2024-2025 for the second time in the last 10 years.

In addition to this role, Tara serves as Chair of Shakespeare’s England and Co-Chair of the Coventry & Warwickshire Local Visitor Economy Partnership (LVEP), actively driving regional tourism strategy and collaboration. With a keen eye for innovation and emerging technologies, Tara also sat on the Hotel & Resort Innovation Expo 2025 Advisory Board.

She joined the West Midlands Tourism and Hospitality Board in October 2025.