What We Do

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The West Midlands Growth Company plays an important role in supporting with the delivery of the West Midlands Combined Authority’s L ocal Industrial Strategy. Our primary purpose is to attract investment, jobs, visitors and business to the West Midlands region.

We are committed to promoting the area as a leading place to invest, do business and visit, working in partnership with Local Enterprise Partnerships, Councils, Growth Hubs, Universities, Chambers of Commerce and the private sector.

The West Midlands Growth Company has six delivery areas which support the Local Industrial Strategy:

Regional Marketing

We will showcase the West Midlands as a desirable location for investment, business and tourism, by building the brand nationally and internationally. We target specific markets and sectors that will deliver growth. We will demonstrate the success and investment potential by highlighting the region’s key strengths and demonstrate evidence of how people and business continually make their mark from this region to the world.

Attracting Investment

Collaborating with local partners, the WMGC aims to secure new capital investment into the region’s infrastructure, business and institutions. We will secure business relocation into the region and investment to key sites and projects to unlock potential for the West Midlands.

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Account Management

Developing strategic relationships with partners across the region to support economic growth and provide public and private sector clients with consultancy and strategic project support – designing intelligent solutions to stimulate the economy.

Promoting Tourism

Aligning with local tourism partners, our focus is on growing numbers and revenues across both leisure and business segments, in order to develop and maximise the direct and indirect economic contribution of the tourism sector.

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Business Support

Working to support regional bodies - LEPs, Growth Hubs, universities, property agents, recruitment consultants and business support providers – to help business grow. Working with partners we deliver comprehensive support packages to potential inward investors.

Market Intelligence

We provide in-depth research on the region’s performance and opportunities across key strategic sectors and industries. By utilising this intelligence-base, we can optimise regional marketing activity and support business cases for investment.

Partnership Programmes

We create and manage added value programmes like Partners West Midlands and the West Midlands India Partnership to provide business-building benefits to private sector companies who wish to invest in our work.

Business and Tourism Programme VIP Reception

As the Queen’s Baton Relay arrived in Canada, the West Midlands Growth Company commemorated the event with the Birmingham 2022 Commonwealth Games Business and Tourism Programme VIP Reception on the 26 May.

The West Midlands meets with key business players at China sales mission 2019

The West Midlands Growth Company organised a sales mission to China in November 2019 – the trip was the first time senior leaders from Birmingham, Wolverhampton and Coventry have promoted the region as a collective on foreign soil.

The West Midlands promotes regional business tourism offer at The Meetings Show 2019

The Meetings Show is the leading conference and events exhibition in the UK, bringing together over 4,500 meetings and event professionals. It was a key opportunity for the West Midlands and our partners to highlight the region as a leading events destination to associations, agencies and corporate contacts.

Our Expertise

Regional Marketing

Regional Marketing

Attracting Investment

Attracting Investment

Account Management

Account Management

Promoting Tourism

Promoting Tourism

Business Support

Business Support

Market Intelligence

Market Intelligence

Partnership Programmes

Partnership Programmes

Latest Work

Business and Tourism Programme VIP Reception

The West Midlands meets with key business players at China sales mission 2019

The West Midlands promotes regional business tourism offer at The Meetings Show 2019

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