What We Do | WMGC

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The West Midlands Growth Company (WMGC) plays an important role in supporting with the delivery of the West Midlands Combined Authority’s Strategic Economic Plan (SEP). Our primary purpose is to attract investment, jobs, visitors and business to the West Midlands region.

We are committed to promoting the area as a leading place to invest, do business and visit, working in partnership with Local Enterprise Partnerships, Councils, Growth Hubs, Universities, Chambers of Commerce and the private sector.

WMGC has six delivery areas which support the SEP:

Regional Marketing

We will showcase the West Midlands as a desirable location for investment, business and tourism, by building the brand nationally and internationally. We target specific markets and sectors that will deliver growth. We will demonstrate the success and investment potential by highlighting the region’s key strengths and demonstrate evidence of how people and business continually make their mark from this region to the world.

Attracting Investment

Collaborating with local partners, the WMGC aims to secure new capital investment into the region’s infrastructure, business and institutions. We will secure business relocation into the region and investment to key sites and projects to unlock potential for the West Midlands.

Account Management

Developing strategic relationships with partners across the region to support economic growth and provide public and private sector clients with consultancy and strategic project support – designing intelligent solutions to stimulate the economy.

Promoting Tourism

Aligning with local tourism partners, our focus is on growing numbers and revenues across both leisure and business segments, in order to develop and maximise the direct and indirect economic contribution of the tourism sector.

Business Support

Working to support regional bodies - LEPs, Growth Hubs, universities, property agents, recruitment consultants and business support providers – to help business grow. Working with partners we deliver comprehensive support packages to potential inward investors.

Market Intelligence

We provide in-depth research on the region’s performance and opportunities across key strategic sectors and industries. By utilising this intelligence-base, we can optimise regional marketing activity and support business cases for investment.

Regional Marketing

Regional Marketing

Attracting Investment

Attracting Investment

Account Management

Account Management

Promoting Tourism

Promoting Tourism

Business Support

Business Support

Market Intelligence

Market Intelligence

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