What We Do

The West Midlands Growth Company (WMGC) is the investment promotion and destination management organisation for the West Midlands region.  

Backed by the West Midlands Combined Authority and its seven constituent metropolitan authorities, as well as five of the region’s universities, WMGC brings together the strengths of the public, private and academic sector to deliver sustainable, inclusive growth for the West Midlands. 

Our mission is to attract investment, businesses and visitors to the West Midlands in order to grow the economy, create jobs and deliver a better quality of life for those that live and work here. 

The West Midlands Growth Company (WMGC) is the investment promotion and destination management organisation for the West Midlands region. 

Backed by the West Midlands Combined Authority, its seven metropolitan councils and five of the region’s universities, WMGC works to attract investment, businesses and visitors to the West Midlands in order to grow the economy, create jobs and deliver a better quality of life for those who live and work here.  

Global West Midlands

Global West Midlands is the West Midlands Growth Company’s business plan for 2023-25. It sets out how we propose to address regional challenges and capitalise on our opportunities to deliver sustainable, inclusive growth and level up the region.

WM International Strategy 

Following the success of the Business and Tourism Programme, WMGC will co-develop the first ever West Midlands International Strategy alongside the Department for Business and Transport (DBT). This will internationalise the West Midlands Combined Authority’s Plan for Growth and shape the region’s collective international effort and resources to elevate the West Midlands’ presence and impact on the global stage.