The Event

On 7 - 11 April 2024 in Birmingham, the SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision-makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport.

This unrivalled platform enables global business leaders and host cities to access all the International Federations and their stakeholders in one location, The ICC, over several days. It is a unique, week-long event, combining official sports meetings, social networking gatherings, a themed conference programme, and exhibition space enabling International Federations, industry, cities and regions to showcase and advance their sport, services and facilities.

Regional Partnership Opportunities

This event presents an outstanding platform to increase visibility and connections with a hard-to-reach, high-profile sports business audience. It's a chance to put organisations and assets from across the WM before influential individuals in the major sports - and sports business - arena.

Previous sponsors include PwC, EuroSport, Coca-Cola, CNN, BMW, Deloitte and Emirates. We aim to share the opportunity to engage with this audience and enhance visibility to global sports leaders as widely across the region as possible.

Hosting the SportAccord World Sport & Business Summit in 2024 is a significant achievement for the West Midlands. On the back of the hugely successful 2022 Commonwealth Games, we now have another major opportunity to showcase the region’s venues, infrastructure and expertise in delivering international events which leave positive legacies for our communities and beyond.”

-Neil Rami, Chief Exec, WMGC

Want to know more?

Please email us to express your interest in regional partnership opportunities and receive more information:

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