"It Starts Here" Campaign

We have been working with stakeholders across the region to develop a new innovation narrative. There is a wealth of activity and content in the market regarding the West Midlands’ strengths in this area, and our new narrative and creative platform has specifically been designed to spread that message far and wide. ​

​It is our goal to increase the visibility of the region’s innovation ecosystem and to improve the reputation of our region, overturning outdated industrial perceptions and generating interest from investors and investment intermediaries. ​

​The content for this campaign lies with those who live, breathe and operate within the innovation ecosystem, and the more that can be gathered together and distributed through the campaign, the stronger our positioning as a region will be. ​

​While we're working on updating this page for you with more campaign information and ways you can join us on this journey, please take a look at the It Starts Here campaign landing page on our Investment website.