Come and find out what the region's leading tourism and hospitality companies are doing and see if there's more you could do to bring your business alive online or in real life...

This event is aimed at leisure and business tourism, retail and hospitality business CEOs, COOs, Marketing and Comms Directors and practitioners.  

What will attendees gain?

  • How VR is being used currently in the tourism and hospitality sectors, and how they might apply this to their business.
  • Opportunity to consider the benefits and any disadvantages of VR for the industry, and what returns investment might bring.


  • 10.00am Welcome Becky Frall WMGC
  • 10.05am Compere Joel Blake
  • 10.15am Demonstration of VR as an immersive attraction, to complement a traditional leisure attraction and in an exhibition setting.
  • 11.00am Introduction to panel and facilitated discussion - Kevin Blair
    • Kevin Blair 
    • Fiona Latter – Creative Scale Up programme
    • Tim Luft - Create Central Innovation Lead 
  • Nick Pinks - CEO of Covatic 
  • 11.30am Facilitated questions from the audience via the chat - Joel Blake
  • 11.50am Overall thanks and goodbye - Becky Frall


  • Kevin Blair
  • Becky Frall - WMGC
  • Fiona Latter - Creative Scale Up Programme WMCA
  • Tim Luft - Create Central
  • Nick Pinks - CEO of Covatic 
  • Joel Blake (compere)

10:00 AM — 12:00 PM

Please register here - it should only take a couple of minutes for you to secure your place: