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The purpose of West Midlands Growth Company (WMGC) is to support the creation of new jobs, expansion of existing businesses and attraction of new businesses and investment to the region, aligned to the ambitions set out in the West Midlands Combined Authority (WMCA) Strategic Economic Plan.

Formerly Marketing Birmingham, the company was established in April 2017. It continues to operate leisure and business tourism programmes Visit and Meet Birmingham, inward investment programme Business Birmingham and its partnership programme.  

The WMGC has been established in partnership with Local Enterprise Partnerships, local authorities, Growth Hubs, universities and a wide range of businesses across the private sector. It focuses its core activities across Greater Birmingham and Solihull, Coventry and Warwickshire and the Black Country, with the potential and scope to deliver services in a wider Midlands context.

The WMGC is owned by the WMCA and its Constituent Members, with governance that heavily involves the private sector in the majority. Its core WMCA and local authority funding will be used to attract significant additional funding from the private sector and other sources, such as future Devolution Deals.

Since its launch in April 2017 the organisation has been going through a period of transformation with a focus on developing is vision, mission and values;

Vision statement

The West Midlands Growth Company will be the leading regional investment promotion and economic development agency, unlocking potential for the West Midlands and the UK

Mission statement

The West Midlands Growth Company supports the WMCA to build a region of choice which attracts investment and grows the economy through partnership across all sectors


We are proactive leaders continually striving for excellence, passionate about unlocking potential for the West Midlands

We take pride in our approach to working together in a diverse, open and inclusive environment

We are a trusted partner – we work inclusively with clients and stakeholders for the benefit of the region 

We are creative and unique in the work that we do, delivery and outputs

These declarations act as guiding principles to ensure the organisation proceeds towards its vision, achieves its objectives and sets a clear path for staff to understand the direction of travel for the future.

We are now focussed on translating our purpose and strategy into tangible outcomes for the region that will deliver economic growth. Investment in the region does not happen by chance.  It requires a unique set of skills that the WMGC has spent a long time refining.  Whilst the next year is one of transition to its new status, the WMGC recognises the huge opportunity which exists for the company to build and consolidate its position, and the even bigger opportunity for the economic development of the West Midlands region.

Visit our tenders portal to view current and upcoming tenders