Birmingham 2022 Legacy
The BATP will operate until late 2023, but the benefits of the Programme are expected to last long-term, until 2027 and beyond.
The £24m programme worked to create a long-term legacy by boosting perceptions of Birmingham, the West Midlands and the UK as world-class destinations for trade, investment, and tourism. It targeted domestic and overseas visitors, investors, businesses, and event organisers during a three-year campaign of promotional activity. This strengthened relationships with important overseas markets at a national and local level.
The BATP focussed on nations and territories across the Commonwealth. Its trade and investment activities were closely aligned with the West Midlands’ and UK’s priorities for growth in sectors including future mobility, data-driven healthcare, creative technologies, modern business services, the sports economy, e-commerce, and tourism.