Latest BATP News
West Midlands tourism ambassador shortlisted for top honour
A West Midlands Welcome Ambassador has been shortlisted to win the VisitEngland Tourism Superstar 2023 competition after successfully making it into the final 10 entrants.
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Latest BATP News
West Midlands-India economic ties strengthened by trade and investment mission
A trade mission formed of business and political leaders from the UK’s West Midlands has resulted in a number of strategic partnerships and announcements that are set to strengthen the region’s economic relationship with India’s sub-regions.
Latest BATP News
West Midlands delegation to visit India to boost mutual trade and investment
Building on the ongoing negotiations for a new Free Trade Agreement (FTA), a trade mission formed of business and political leaders from the UK’s West Midlands is announced to take place between 6th-12th November.
Birmingham 2022 legacy: The Business and Tourism Programme
The Business and Tourism Programme (BATP) has been developed to capitalise on the significant economic opportunities that the profile of the 2022 Commonwealth Games will bring.
The £24m programme aims to create a long-term legacy by boosting perceptions of Birmingham, the West Midlands and the UK as world-class destinations for trade, investment and tourism. It will target domestic and overseas visitors, investors, businesses and event organisers during a three-year campaign of promotional activity. This will strengthen relationships with important overseas markets at a national and local level.
The BATP will focus on nations and territories across the Commonwealth. Its trade and investment activity is closely aligned with the West Midlands’ and UK’s priorities for growth in sectors including future mobility, data-driven healthcare, creative technologies, modern business services, the sports economy, e-commerce and tourism.
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