Airbnb logo Dettol logo Bruntwood logo
BATP EON Sponsor Logo Lendlease logo Gowling WLG logo

Birmingham 2022 legacy: The Business and Tourism Programme

The Business and Tourism Programme (BATP) has been developed to capitalise on the significant economic opportunities that the profile of the 2022 Commonwealth Games will bring.

The £24m programme aims to create a long-term legacy by boosting perceptions of Birmingham, the West Midlands and the UK as world-class destinations for trade, investment and tourism. It will target domestic and overseas visitors, investors, businesses and event organisers during a three-year campaign of promotional activity. This will strengthen relationships with important overseas markets at a national and local level.

The BATP will focus on nations and territories across the Commonwealth. Its trade and investment activity is closely aligned with the West Midlands’ and UK’s priorities for growth in sectors including future mobility, data-driven healthcare, creative technologies, modern business services, the sports economy, e-commerce and tourism.

Read more


Discover more about our Tourism Programme

Find out more


Find out more about how investment is helping us grow.

Find out more

Media Portal

Visit our media hub to access imagery, news and video relating to BATP. Sign up easily for access to even more content, too.

Read more

Brand Hub

Sign-up here and gain access to all the essential branding materials for BATP.

Read more

Our Partners & Sponsors

Learn about our partners and sponsors helping us to deliver the Business & Tourism Programme.

Learn more

Play your part in writing the region's story...

Find out more