About West Midlands Growth Company

Find out everything you need to know about the West Midlands' investment promotion and destination management organisation.

Who are the West Midlands Growth Company?

The West Midlands Growth Company (WMGC) is the West Midlands region's investment promotion and destination management organisation.

We're backed by the West Midlands Combined Authority, its seven constituent metropolitan authorities, and five of the region’s universities. We bring together the strengths of the public, private and academic sectors to deliver sustainable, inclusive growth for the West Midlands.

Our mission is to attract investment, businesses and visitors to the West Midlands to grow the economy, create jobs and deliver a better quality of life for those who live and work here. 

Our Purpose

Through partnerships, we enable sustainable economic growth upon which West Midlands residents and businesses can thrive and prosper.

Our Mission

To develop and promote an ambitious and aspirational West Midlands brand that drives investment, events and visitors to enable a thriving, sustainable regional economy.

Our Values

Trust

Trusted Delivery Partners

We do what we say we will do, collaborating with our stakeholders to deliver and achieve regional outcomes, leading the way for economic development using our knowledge and expertise.

Leadership

We all lead by example

We lead by example, as an external ambassador to the business, and internally to our workforce. We embrace innovation and creativity, empowering our teams to deliver quality transformative outcomes. 

Respect

Opinions matter

We believe everyone has the right to be listened to and be heard. We appreciate the impact of our actions and behave accordingly.

Wellbeing

Health, growth and inclusivity

We support and promote the well-being of everyone. We want to be an inclusive and engaged workforce, where everyone has a clear sense of purpose and courage. We encourage everyone to thrive in a way that makes them successful, resilient, healthy and happy, developing a growth mindset.

What We've Delivered for Birmingham and the West Midlands

By attracting investment, businesses and visitors to the West Midlands to grow the economy, we help create jobs and deliver a better quality of life for those who live and work here.

From April 2023 to May 2024, we've seen more than 6,500 jobs created, 80 overseas companies expand or set up here, and landed eight major business conferences and six major sporting events.

Learn more about what we've delivered for the West Midlands and how we measure our impact.

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