“Although we understand the motivations behind the new social distancing measures announced by Government on 22nd September, we recognise this as a major set-back to the recovery of our business tourism industry. 

“For event organisers and conferencing venues – which in July welcomed the Prime Minister’s green light to resume business - this announcement means the prolonging of an incredibly difficult period of time, rather than the progress they awaited. 

“West Midlands’ venues have shown immense ingenuity, patience and perseverance over recent months and are integral contributors to the region’s £12.6 billion visitor economy.

“The Meetings Industry Association’s (mia) confirmation on the go-ahead for small-scale events is welcome progress, but for many businesses in this area, this simply isn’t a financially viable option.

“It’s critical that this sector’s uniquely challenging position is supported with the necessary economic assistance to reopen and recover. We will continue to utilise the expertise of our local venues to advise government on the best possible solutions to progress the sector’s recovery. 

“The health and safety of our region’s citizens and visitors still remains the number one focus. We look forward to hosting organisers and welcoming delegates back safely to meet in the West Midlands as soon as possible.”

To learn more about the new government guidance please click here.

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