Pip Abercromby
Director of Finance & Commercial
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Chief Executive
Supported by central and local government, universities and a wide range of regional businesses, the West Midlands Growth Company was established in 2017 to expand existing businesses and attract new inward and capital investment and leisure and business visitors to the region. Its plans are aligned to the ambitions set out in the West Midlands Plan for Growth.
Neil led the trailblazing Business and Tourism Programme for the Birmingham 2022 Commonwealth Games; a unique partnership between DCMS, VisitBritain, the Department for Business and Trade and the West Midlands Combined Authority.
Previously, Neil held similar economic development and regeneration roles in Liverpool and Newcastle upon Tyne. He is a member of the UK Visitor Economy Advisory Council, the UK Real Estate and Infrastructure Advisory Board, Creative UK Board and the Foreign Direct Investment Leaders Network. Neil is a former Governor and Director of the Royal Shakespeare Company.
Director of Finance & Commercial
Director of Destination, Marketing & Insight
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