Digital Marketing Executive – Visitor Economy
- Location: Hybrid (West Midlands-based)
- Team: Marketing & Communications
- Contract Type: Permanent
- Salary: Competitive, based on experience
Help Us Tell the West Midlands' Story to the World
Are you a content marketer with a passion for tourism, culture, and place promotion? Join the West Midlands Growth Company as a Digital Marketing Executive – Visitor Economy, and help shape how the region is seen by millions across the UK and beyond.
You’ll manage content and community on our high-profile Visit Birmingham and Meet Birmingham digital platforms, delivering engaging, insight-led content across social media, email, and web. From spotlighting local gems to covering major events, you’ll help put the region front of mind for leisure visitors and business travellers alike.
What to Expect in This Role
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📱 Social Media Management: Run always-on content marketing across Facebook, Instagram, TikTok, X, and LinkedIn for Visit and Meet Birmingham.
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🗓️ Plan & Schedule Campaigns: Build editorial calendars aligned with seasonal campaigns, cultural moments, and evergreen tourism themes.
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✍️ Create Engaging Content: Write and publish blogs, emails, short-form videos, and itineraries tailored to digital audiences.
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🔍 Optimise for Discovery: Ensure content is SEO-friendly, user-optimised, and supports site performance.
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📬 Deliver Email Campaigns: Create and send the monthly newsletter for Visit Birmingham, repurposing content to drive engagement.
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🎥 Cover Key Events: Support live and scheduled coverage of regional events, feeding into the evergreen content library.
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📊 Report & Analyse: Track performance using GA4, Emplifi, and social insights to guide future strategy.
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🤝 Collaborate Across Teams: Work alongside marketing, creative, and partner teams to support integrated campaign delivery.
Are You the Right Fit?
You’re creative, organised, and confident across digital channels, with experience in content marketing, platform management and basic video editing. Ideally, you’re also passionate about tourism, culture or events and know how to tell a compelling story to diverse audiences.
Next steps?
Further details are available in the full job description. Applicants are invited to submit a CV via email.
