Head of Commercial Partnerships and SRM Vacancy

We are looking for a Head of Commercial Partnerships and SRM to be responsible for driving sustainable growth and income for the West Midlands Growth Company through the development and execution of cohesive commercial partnership strategies. The role leads the delivery of a high-impact Strategic Relationship Management (SRM) programme, strengthening relationships with the region’s most influential employers to enhance investment, job protection, and economic development. As a senior leader, the post holder will manage a high-performing team, oversee key stakeholder engagement, and ensure alignment with regional priorities to maximise commercial opportunities and strategic influence.

Main responsibilities and key activities

Commercial Partnerships

• Create and develop a commercial strategy that brings together the multiple partnership offerings into a coherent proposition
• Manage and drive partnership sales activity according to company goals and objectives aiming to accelerate growth and income
• Conduct market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
• Ensure high standards of business development by reviewing and updating the acquisition plan of all partner categories to ensure growth by sector and region as required
• Ensure high levels of engagement with all partners and ensure agreed benefits are delivered consistently and to agreed quality service levels
• Collaborate with and coordinate diverse teams as necessary (marketing, inward investment, tourism and other workstreams etc.)
• Monitor performance of commercial activities using key metrics and prepare reports for senior management
• Work with the Finance and Commercial Director to set target and budgets for the year for the Commercial Partnerships
• Lead and inspire the team, set clear direction and accountability, ensure high performance, create a culture of continuous personal development

SRM

• SRM Operational Oversight: Oversee a direct report SRM delivery team as well as having ‘dotted line’ functional oversight of the SRM relationships delivered by the WMGC Investment Sector Team and Partners West Midlands partnership programme. It is expected that the role will also directly manage a portfolio of priority SRM relationships. 
• Systems & Processes: Lead the further development and refinement of SRM systems and processes. These will continue to be honed and developed through close working relationships with colleagues in the WMGC BI/CRM team. Align both PWM and SRM systems and processes for efficiency and consistency.
• KPI Delivery and Accountability: Be accountable for the delivery of agreed service levels. Collaborating with colleagues and harnessing the WMGC CRM system a robust set of measures will need to be agreed, monitored and reported. 
• Business Insight/Intelligence: Oversee the collection and dissemination of the high-value business insight which will result from this programme. Working with Business Intelligence and Communications colleagues to ensure that this information is fully leveraged and communicated effectively to stakeholders and that actions are followed up.
• Partners West Midlands: Provide the operation oversight of the PWM engagement programme. Ensuring that it is aligned with the wider SRM programme and delivered in a similarly robust and structured way. 
• Department of Business & Trade Liaison: DBT will fund some of the delivery of this programme. It is therefore important that the Head of SRM take a key role in managing this partnership and achieving agreed service levels.

Leadership: Set clear business and personal objectives for direct reports and ensure they take ownership/accountability for their own personal development plans.
 

Next steps?