Objectives

West Midlands Growth Company attended the event alongside collaborating partners; The NEC Group, St Georges Park, Thestudio, Edgbaston Stadium, Chateau Impney, Resorts World and The Belfry. West Midlands Growth Company provided support by delivering a bespoke stand space, drinks receptions, event update meetings and event management support for the duration including pre and post show.

The aim was to generate new conference and event leads for the region, promote Birmingham and the wider region as a key business tourism destination and demonstrate the regions capabilities and infrastructure such as its venues and connectivity.

Deliverables

West Midlands Growth Company was tasked with producing an event that was both enjoyable and beneficial to our partners as well as attracting new business into the area. This was achieved by producing a bespoke purpose built stand with appointment pods and breakout areas. As well as hosting a drinks reception for prospective clients.  

Outcome

During the event, we spoke to a variety of agencies and associations that showed an interest in hosting events in and visiting the West Midlands. Companies also became part of our wider events network by signing up to our newsletter and database. 

“We enjoyed taking part at The Meetings Show - and spent quite a lot of time alongside the Meet Birmingham Team in order to be seen and readily available to greet visitors as they visited the stand” –Rosalind Wilson Edgbaston Stadium

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