The trio join the initative at a crucial stage for the West Midlands as the region gears up for the Birmingham 2022 Commonwealth Games in July. The programme will provide the organisations with exclusive profile opportunities, regional reports and insight, and networking opportunities.

West Midlands based Pertemps is the UK's largest recruitment agency, creating jobs for more than 30,000 workers every day of the week and owning over 250 branches and offices service the whole of the UK.

Meanwhile, street food chain The Coconut Tree will be setting up its ninth store on Birmingham's Gas Steet. The restaurant and bar aims to deliver the best Sri Lankan street food and sweet fiery Cocotails to punters in a warm stripped back setting with great tunes to boot.

Finally, Chapter is an exciting new independent kitchen and bar in the heart of Edgbaston Village in Birmingham and will be serving up a breakfast, lunch and dinner menu inside its stunning indoor restaurant and bar area, as well as its outdoor terrace.