Over 7,000 new hotel rooms are set to be added to the region’s existing accommodation stock, data from the latest Monthly Hotel Market Monitor report reveals.
The rooms are due to be delivered from a pipeline of 96 proposed hotel developments, which include new-build properties, extensions and redevelopments of existing accommodation buildings across Birmingham, Solihull, Coventry, Warwickshire and the Black Country.

14 of these developments are already under construction, with a further 46 in the final planning stages.

The developments come ahead of major international events being hosted in the region, including the 2021 City of Culture and the 2021 Rugby League World Cup, both to be held in Coventry, and the Birmingham 2022 Commonwealth Games.

Management company Interstate Hotels & Resorts is one firm expanding its portfolio in the region, announcing a new 195-bedroom Aloft hotel and independent conference venue – the eastside rooms – in Birmingham’s Eastside district as part of a wider regeneration project. Madeleine Tye, Sales Effectiveness Director, commented that the increasing number of developments is testament to the region’s growing popularity as a leading destination for leisure and business travel.

“There are some really exciting projects on the way that will elevate the West Midlands’ status as a tourist hotspot, for both leisure and business purposes. As well as international sporting and cultural events, the region will soon be home to large-scale infrastructure developments such as HS2, the Midland Metro Extension and upgrades to the M6 that are set to attract even more visitors to its existing attractions and event spaces.

“This enhanced connectivity makes it an exciting time for us and other hoteliers to invest in developing new accommodation spaces, and we are very much looking forward to welcoming more guests to experience the region’s diverse and vibrant visitor offering in the years to come.”

Nicola Hewitt, commercial director of the West Midlands Growth Company, added:

“The high level of development forecasted in this month’s report is extremely encouraging and demonstrates the confidence that major hotel brands, such as Interstate, have in our region.

“As we prepare to host a number of international events and take our place on the global stage, it is important that we continue to work with our stakeholder partners to grow our hotel offering and ensure we give visitors a high-quality experience that will keep them coming back for more in the future.”

The Monthly Hotel Market Monitor is compiled by the West Midlands Growth Company’s Regional Observatory. Data source: STR Global Ltd and WMGC

To find out more about Interstate’s plans for an Aloft hotel in Birmingham’s Eastside district, click here.