The West Midlands Growth Company has collaborated with its public and private sector partners to ensure the region makes its mark with new branding. Organisations across the region are now being encouraged to adopt the branding within their own activities, to help grow the area’s reputation further.

Neil Rami, West Midlands Growth Company Chief Executive, commented: 

“Working with our partners, we can boost the region’s economic growth by sharing the messages about what this area stands for, its strengths and its future. Bringing together that narrative has been a central part of the West Midlands Brand Family project – which has now progressed from development to delivery. I hope you’ll join us in telling our region’s story widely.” 

The project has been through several rounds of research with local businesses and those involved in economic promotion. It looks to tell the West Midlands story by focusing on four pillars:

  • Heritage – a history of creativity, innovation, design and making
  • People – a region full of youth diversity and opportunity
  • Place – located at the heart of the nation
  • Spirit – a region of doers and achievers, where deeds mean more than words

There are also guidelines on how to visually portray the region with images and several place marks are available to be used.

Bringing the brand to life are new invest and tourism portals that are hosted on the West Midlands Growth Company’s website. These provide an overview of the regional offer, before linking out to the local sites for more details. 

To find out more about the branding work please visit the toolkit, where you’ll also find a selection of images, publications and key facts to help promote the region. You can view the invest and tourism portals on or

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