Sally is Chief Marketing Officer at Advanced, the UKs third largest software and services business which employs 2,400 people and which has its regional HQ in The Mailbox, Birmingham.

 Advanced has gone through a period of transformational change of which Sally was instrumental in establishing their new HQ in Birmingham which holds 600 people, reorganising and rebranding.  Her current role is focussed on aligning marketing initiatives and brand strategy to the companies ambitious growth plans. 

Sally is passionate about marketing making a measurable revenue contribution and is focussed on making sure marketing and sales work hand in hand.  She has over 15 years senior marketing experience in the software industry working for the likes of Infor, Unit 4 and Pegasus Software prior to Advanced.  She is a recognised industry commentator on marketing and boardroom issues.