The event is aimed at leaders, CEOs, policy-makers, marketers & professionals in tourism, hospitality, marketing and communications, place-making, economic development, regeneration and BIDs.

What will attendees gain? 

  • Latest national and regional thinking on how tourism contributes to the places we love and share so that they thrive and give pride to our residents, visitors and investors.
  • An insight into how the COVID-19 pandemic has resulted in a reset of the tourism and hospitality industry and what role we should all be playing to support the sector towards recovery 


  • 10am: Welcome
  • 10.05 - 11.15am: Speakers
  • 11.15 -11.45am: Questions and discussion
  • 11.45am: Learning and wrap up


  • Nick de Bois, Chair of the Visit England Advisory Board
  • Chris Brown, Director of Tourism, Liverpool 
  • Jane Lamine, Business Manager, Dudley MBC
  • Neil Rami, CEO West Midlands Growth Company

10:00 AM — 12:00 PM

Please register here - it should only take a couple of minutes for you to secure your place: