The Birmingham 2022 Commonwealth Games is a golden opportunity not just for the West Midlands, but for the UK. With a third of the world’s population tuning in, this is a chance to show that post-EU Exit Britain is open for business, support economic recovery from COVID-19 and to provide a shop window for Britain’s economic engine. 

Building upon the West Midlands Growth Company (WMGC)’s strong track record of delivery as the region’s investment promotion agency, additional funding has been secured to deliver a major programme to attract visitors, investors and events to the West Midlands and the UK and grow export opportunities. This will be delivered in partnership at regional and national level, with funding secured in the Spring 2020 Budget and match funding from the West Midlands Combined Authority (WMCA). 

The Commonwealth Markets Manager will play a key role in driving the success of the West Midlands Growth Company, as it delivers the Birmingham 2022 Commonwealth Games Business and Tourism Programme (BATP). 

This role will be responsible for stakeholder relationship management and intermediary engagement activity in major international markets throughout the Commonwealth. Through this activity and associated relationship management, the role-holder will help to raise awareness of the West Midlands’ Inward Investment proposition and secure advocacy and support from key partners, which will in turn generate a pipeline of qualified investment projects for the region.

The role holder will also work closely with the Director of the West Midlands India Partnership (WMIP) and play a key role in delivery of strategic activity, whilst seeking to leverage WMIP to achieve key outcomes for the Birmingham 2022 Commonwealth Games B&T Programme.

Main responsibilities and key activities

Support the International Markets Lead on the development of an International Strategy for the West Midlands Growth Company, identifying the key market opportunities to attract inward investment from, the key stakeholders that must be influenced to ensure success, and the activities required to raise awareness of the West Midlands investment proposition, amongst both prospective FDI investors and key international stakeholders.

Play a key role in the delivery of international intermediary and stakeholder engagement on behalf of the West Midlands Growth Company, including, but not limited to, the overarching relationships with important DIT posts and Markets teams; trade and investment agencies acting on behalf of countries identified as primary and markets for inward investment within the Commonwealth Games Business and Tourism Programme; London Embassies and High Commissions

Provide high quality business development and operational support to the Director of the West Midlands India Partnership and play a leading role in business development activities undertaken by the WMIP, particularly where these align closely with the objectives of the B&T Programme. 

Work closely with WMGC’s appointed in-market representation partners, tasked with inward investment lead generation services in Australia, Canada & the US, India, Singapore & Malaysia.

Work closely with the Growth Company’s Inward Investment sector leads and cross-programme events teams, to scope, plan and deliver a number of effective inward-investment in-market activations, including, but not limited to, Queens Baton Relay showcases in each of India, Singapore, Malaysia, Australia and Canada.

Leverage the international footprint of key partners of the West Midlands Growth Company, including games sponsors, commercial partners and the region’s universities, to drive awareness of the region’s inward investment opportunities. 

Work closely with the senior management team at the West Midlands Growth Company to ensure consistent and effective achievement of contract objectives, providing flexible support to ensure the team targets are achieved.

Undertake planned marketing and lead generation activities both nationally and internationally (trade fairs, exhibitions etc) to showcase the regional WMCA geography offer.

Make efficient use of CRM systems and processes to record, monitor, review and refine business development strategies, together with marketing and communications programmes to fully exploit business opportunities both for the business and for the wider benefit of the region.

Build influence across the region for WMGC through its inward programmes within Midlands Engine, DIT and other relevant national and international organisations and intermediaries to ensure that WMCA geography is perceived as a priority region for which to direct inward investment opportunities

You can download the full job description, including key skills and competency requirements for the role, here

If you wish to apply for the Commonwealth Markets Manager position, please email with your CV and a cover letter detailing why you think you would be right for the role.