Birmingham 2022 is a golden opportunity not just for the West Midlands, but for the UK. With a third of the world’s population tuning in, this is a chance to show that post-EU Exit Britain is open for business, support economic recovery from COVID-19 and to provide a shop window for Britain’s economic engine. 

London 2012 and previous Commonwealth Games demonstrate the potential to drive tourism, trade and investment alongside the sport and culture. Funding has been secured to deliver a major programme to attract visitors, investors and events to the West Midlands and the UK, and grow export opportunities. This will be delivered in partnership at regional and national level, with funding secured in the Spring 2020 Budget and match funding from the West Midlands Combined Authority (WMCA). The programme is currently being developed – so an exciting time to join and help shape what will be delivered. 

The Inward Investment team will promote the West Midlands’ as a location in which global organisations can invest, grow and thrive and will have responsibility for developing and delivering a pipeline of job-creating business investment in to the region before, during and after the Games.

The programme will target a diverse range of geographical markets (including the UK, Australia, Canada, India, Singapore and Malaysia).

The Business Development Manager will play a key role in executing a focused domestic and international business development strategy to drive inward investment into the region in the Business, Professional & Financial Services (BPFS) sector and the role will remain as a permanent fixture of the team, to continue to build and convert a pipeline of investors into the region long after the Games has left town.

Main responsibilities and key activities 

The primary objectives of the Business Development Manager role are to secure a target number of inward investment projects into the West Midlands region and drive incremental job creation by facilitating expansion projects from BPFS companies already operating within the West Midlands region. To successfully deliver these out outcomes, it is anticipated that the role holder will need to:

  • Support the BPFS sector lead with evolution of a compelling value proposition to attract job creating investment within the Business, Professional & Financial Services (BPFS) sector, from key global and domestic investment markets.
  • Develop and implement a focused business development strategy, with a focus on securing a volume of investment wins in key niches within the sector (e.g. Fintech, Consultancy, Recruitment Services).
  • Take a lead role in account management of existing BPFS businesses across the WMCA geography in collaboration with local partners, with the aim of generating business growth and securing expansion projects.
  • Provide consultative support and sector expertise to other teams within the WMGC when they are engaged on projects that contain a BPFS dimension.
  • Work closely with, and influence key stakeholders located within and externally to the region (including Local Authorities, Universities, Property Developers, Industry Bodies and other stakeholder groups) to raise the profile of and enhance the perceived attractiveness of the region’s offer to potential BPFS investors.
  • Forge and develop effective relationships across and between the public and private sectors within Greater Birmingham, the Black Country and Coventry and Warwickshire and build influence to become the natural ‘go to’/consultative BPFS investment lead for the WMCA, regional Local Enterprise Partnerships (LEPs), when they carry out strategic initiatives. 
  • Undertake planned marketing and lead generation activities both nationally and internationally (trade fairs, exhibitions etc) to showcase the regional WMCA geography offer.
  • Make efficient use of CRM systems and processes to record, monitor, review and refine business development strategies, together with marketing and communications programmes to fully exploit business opportunities both for the business and for the wider benefit of the region.

You can download the full job description, including key skills and competency requirements for the role, here

If you wish to apply for the Business Development Manager – Business, Professional & Financial Services (BPFS) position, please email with your CV and a cover letter detailing why you think you would be right for the role.

Play your part in writing the region's story...

Find out more