Situated at Park Regis Birmingham, the attendees were given more information on the Business and Tourism Programme, a £24 million project that has been developed to capitalise on the economic opportunities of the 2022 CWG.
Welcoming senior managers and directors alike, the event also introduced hoteliers to the Spectator Accommodation Programme, a crucial initiative set-up by WMGC to ensure the increased occupancy rates caused by the CWG will create a long-lasting legacy for the region's hotel and hospitality sector.
The Spectator Accommodation Programme ask hotels across the region to allocate a set amount of rooms to the Games, which will be offered through the Birmingham and West Midland Convention Bureau at a set rate.
During the session, a key message was delivered to the region's hoteliers to keep rates reasonable and in line with major events that the city and region has hosted in the past three years.
Speeches were delivered by key players from across the region including: Ian Reid, CEO at the Birmingham 2022 Commonwealth Games Organising Committee; John Angus, Managing Director of Park Regis and Head of the Hoteliers Forum; and, Shaun Hall, Senior Delivery Manager at West Midlands Combined Authority.
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