The national tourism body’s annual awards have honoured 16 attractions in the region, based on the score they obtained following their Visitor Attraction Quality Scheme assessment.
The attractions have been acknowledged as a result of the outstanding visitor experiences they provide – from customer service to the food on offer.
Winning venues in the West Midlands include:
- Aston Hall
- Birmingham Museum & Art Gallery
- British Motor Museum
- Cadbury World
- Sarehole Mill
- The Coffin Works
- Winterbourne House & Garden
Nicola Hewitt, Commercial Director at the West Midlands Growth Company, said:
“The decision to award Attractions Accolades to more West Midlands venues than anywhere else in the UK is further proof of the region making its mark in the tourism sector. This area recorded more domestic and international visitors than ever last year – fuelled by the strength, variety and welcome of its attractions.
“With Coventry becoming the UK City of Culture in 2021 and Birmingham hosting the Commonwealth Games in 2022, this is the West Midlands’ time to shine. The region’s attractions have an important role to play as increasing numbers of new visitors seek interesting and exciting days out while they’re here.
“We congratulate the hard work of our tourism partners in consistently providing quality experiences for our visitors and hope that these awards and recognition encourage more people to come and explore what’s on offer across the region.”
Andrew Stokes, VisitEngland Director, added:
“England is home to world-class attractions right across the country, welcoming visitors throughout the year and offering experiences of the highest quality including excellent food and drink and outstanding customer service. It is also really fantastic to see these accolades recognising the work of those employees, managers and owners who make sure that all who pass through their doors have a truly memorable experience.”
The visitor economy in the West Midlands continues to perform strongly. The region attracted 2.3 million international visits in 2017, its fifth consecutive year of record-breaking growth and the second highest growth of all English regions.
The West Midlands also attracted 85.7 million day visits in 2017, up 4.1% compared with the previous year. The region is bucking the national trend – across England, visits declined by 3.3%.