Bestinvest, the group’s online investment platform for DIY investors which recently re-launched as a hybrid digital service now offering free coaching and fixed price advice packages, is retained as a separate brand: Bestinvest by Evelyn Partners.
The new name reflects that the business is now one firm with a single purpose, which enables it to offer a broader, integrated offering to all clients. Recognising the heritage of the combined businesses, the new brand is named after Evelyn Gardens, the 1893 London address of one of the founders of the business, combined with Partners to reflect one of the firm’s core values: partnership.
Chris Woodhouse, Chief Executive of Evelyn Partners, said:
“Today marks a new chapter for the business, one that celebrates the integration of our heritage businesses and reflects that we are one firm united by our purpose - to place the power of good advice into more hands. I’d like to take this opportunity to thank all our staff, clients and intermediaries who’ve given their time to provide their thoughts on our brand and those who have assisted in its development and implementation. We look forward to upholding our high standards for client service under our new name and brand identity.”
All branded collateral has now been transferred, and the group’s new website is live at www.evelyn.com.