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“We warmly welcome the Chancellor’s latest set of measures to support and stimulate the UK’s hospitality industry, building on the momentum created by many of our region’s tourism businesses reopening last weekend.

“The package announced by the Government to temporarily reduce VAT to 5% for tourism activity offers another milestone in the sector’s road to recovery. It will hopefully inspire people to come and enjoy the West Midlands’ great attractions, hotels and restaurants with confidence.

“The Chancellor’s innovative ‘Eat Out to Help Out’ scheme, encouraging people to safely return to eating out during August, will boost the West Midlands’ food and drink sector, which makes up nearly a fifth of the region’s overall £12.6 billion visitor economy.”

“With tourism accounting for one in ten roles in the West Midlands – and the sector giving the region’s young talent valuable skills to develop a career – these measures will give this vital industry the boost it needs to protect jobs and welcome visitors once again.

“Our task now is to ensure the UK’s £70 billion business tourism and events industry, a sector in which the West Midlands excels, is similarly supported with guidance on reopening.”