Rob brings two decades’ of expertise in the restructuring and private equity sectors, specialising in protecting and creating value in turnaround situations. Previously he has been a partner in a special situations Fund; a Portfolio Chief Restructuring Officer; a Non-Executive Director and he has held senior roles in Corporate Finance and banking.

His appointment at PwC will centre on supporting UK businesses of all sizes to maximise value through the critical post-Covid recovery period. Rob will be particularly focused on working with Private Equity-backed businesses and Private Equity owners in designing and delivering value recovery plans.  

Given the central role private equity plays in using its deep pools of capital, market position and capabilities to generate positive returns for the UK economy, Rob's appointment underlines the BRS team's commitment to guiding clients through the financial climate currently impacting UK firms.

It also reflects the BRS practice’s dedicated investment in its teams, bolstering an already extensive practice of more than 600 BRS financial restructuring, debt advisory, working capital and operational restructuring experts in every major city and region of the UK.

Rob Asplin, senior adviser to PwC’s BRS practice said:

“I’m delighted to join PwC at such a critical time for the many businesses across the UK, many of whom play a vital part in driving local and regional economies. I will be working with colleagues across the Deals business at PwC to support the critical activity that goes on in private equity to support a Deals-led recovery - which has begun in earnest.”

Rob Moran, Partner and Mid Market Leader for BRS based in the Midlands, said:

“It’s great to bring someone of Rob’s calibre and private equity expertise into our BRS practice as we continue to invest in our team.  We are committed to providing our clients with market leading expertise across the spectrum of our BRS business. Rob brings a wealth of experience as an investor, and we are delighted he is joining the senior team at PwC focused on the important Private Equity marketplace.”

“Firms are now planning how they preserve and grow their businesses once furlough schemes are withdrawn. Growth presents great value creation opportunities but also cash flow risk as companies look to manage their working capital through this recovery and growth phase.  We are here to help corporates and shareholders navigate these times.”

Steve Russell, Head of Business Restructuring Services at PwC, said:

“Rob is a great addition to our team, demonstrating our continued investment in the Business Restructuring  practice. We are committed to providing bespoke advice reinforced by not only operating in cities and regions but through our experience too.

“Private equity owned businesses face unique challenges. Rob’s private equity experience combined with PwC’s team with wide ranging expertise from working capital management, operational restructuring and cost management to debt advisory will enable us to serve our clients at all stages of their life cycle and assist in overcoming challenges to create a sustainable business future and deliver value for their shareholders quicker. This is especially as government support unwinds, and the liabilities that have accrued over recent times eventually fall due.”

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