The jobs initiative is part of a partnership between Birmingham-based call centre outsourcing specialist Sigma Financial Group, BMet, Birmingham City Council and JobCentre Plus.

Funded by the West Midlands Combined Authority, it will give unemployed people the chance to learn new skills for free and have the opportunity to join Sigma during a period of phenomenal growth, with 15 candidates trained and assessed every month between January and July.

The sector-based work academy partnership originally began in 2015 and has since seen over 1,000 trainees come through the programme – with 625 starting new call centre and customer advisor roles at Sigma.

Jo Regan-Iles, Group People Officer at Sigma said:

“We’ve enjoyed a really successful partnership over the past five years and this latest jobs and training drive is yet another milestone.

“The Covid-19 pandemic has played a role in seeing around 200,000 people unemployed across the West Midlands and so this programme aims to help push that number down, give people new skills and kickstart new careers.

“We’ve already seen hundreds of people join us through the programme and many of those have worked their way up through the organisation into supervisory or management roles. There are so many stand-out stars and over the next seven months we look forward to taking on the next group of talented people who want to reset their careers, reskill or get back into work.”

BMet’s Vice Principal of External Development, Suzie Branch-Haddow, added:

“Sector Based Work Academy Programmes can really provide businesses with a unique, risk-free, recruitment channel. 

“By working in close partnership with Sigma we’ve been able to ensure that the training content is tailored to their business culture, systems and processes allowing candidates to get a real feel for the organisation and vice-versa.”

Andy Street, Mayor of the West Midlands and Chair of the West Midlands Combined Authority, said:

“Retraining and upskilling are critical to our region’s economic recovery from the coronavirus pandemic.

“Training in the skills that employers need, both now and in the future, is a crucial way to help people who have lost their jobs get back into employment quickly, and sector-based work academy programmes do exactly that.

“So it’s great that we’ve been able to fund BMet to deliver a bespoke programme at Sigma to give local people new skills and the opportunity to start a new career through free training, thanks to our partnership with JobCentre Plus.”

Last summer Sigma also announced plans to double its 1,500 workforce, which is spread between Birmingham, Redditch and its facility in Cape Town, South Africa, by 2025. The company celebrates its tenth anniversary this year and now counts 14 UK energy providers as customers.

BMet is one of the largest further education colleges in the UK, providing a wide range of education, training and apprenticeship courses across the West Midlands. It is made up of three colleges; James Watt College in Great Barr, Matthew Boulton College in central Birmingham and Sutton Coldfield College.

Image: Jo Regan-Iles, Group People Officer at Sigma 

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