Professor Malcolm McDonald will visit the University on Wednesday, 10 October 2018 to present the annual Chartered Institute of Marketing (CIM) lecture.
The talk, titled Creating Market Leading Value Propositions, will take place in room MH002 in the Mary Seacole Building at the Wolverhampton City Campus at 6pm. There will be refreshments in the Lord Swraj Building Forum café from 5.30pm.
Professor McDonald has written over 40 marketing books and his best-selling 'Marketing Plans' has sold over half a million copies worldwide.
Professor McDonald works with the operating boards of the world’s biggest multinational companies such as IBM, Xerox and BP. He is an Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.
Organiser Dr Roy Broad, Lecturer in Marketing, said:
“We are delighted to welcome Professor Malcolm McDonald to present our lecture this year. Malcolm is arguably one of the UK's most eminent authorities on marketing strategy and his lecture will no doubt be interesting, engaging and insightful.”
The lecture is open to invited guests, students, staff and members of the CIM and the event will finish at 8pm. To book a place, click here