As Head of Tenant Engagement and Placemaking, Matt will be a visible and approachable advocate for everyone who works and visits Brindleyplace.

Matt is a highly respected former property agent and adviser with over 20 years’ experience in the local commercial property marketplace.

He joins Brindleyplace from Calthorpe Estates where he headed up customer and community relationships. Matt has also worked at Colliers International where, as a director, he was involved in the Office Agency activity in Birmingham, working as part of the National Offices team. Prior to that, Matt also worked at DTZ, now part of Cushman & Wakefield.

Matt was also previously a senior figure and player at both Moseley and Birmingham & Solihull Bees rugby club. Matt’s focus at Brindleyplace will be on developing existing, and creating new, relationships and partnerships with occupiers, tenants, and visitors.

This work will bring him into contact with staff and the public in equal measure with the aim of improving the customer experience for everyone who comes to the estate.

Brindleyplace is Birmingham’s premier business and leisure address with large office occupiers like NatWest, Deutsche Bank, Deloitte, Avison Young, X&Y, Lloyds Bank, and the Birmingham 2022 Commonwealth Games Organising Committee. In total there is more than 1.1 million sq ft of commercial space across the estate.

Leisure operators include more than twenty bars, cafes and restaurants including Bank, Las Iguanas, Alchemist, Lulu Wild, Cosy Club, Perios, Pulperia and more.

Attractions like the National Sea Life Centre, Ikon gallery and Crescent Theatre also provide great family-friendly days out. 

Matt Long said:

“I firmly believe that building strong relationships is the best and most effective way to do business. Brindleyplace has always been a special place and  I can’t wait to get stuck into developing the customer experience across the estate. The Covid pandemic has shown the value of relationships, of reaching out and working together, and I want to develop that through my role.

“From Business, night’s out on the Water’s Edge, to fine dining at Pulperia, to relaxing canal-side or in one of our squares, I want everyone who comes here to go away with happy memories and a recommendation for others. By working closely with all occupiers, visitors, and neighbours, we can maximise opportunities for all and contribute towards the success of the city and the region.”

Raj Rajput, Managing Director – Asset Management, UK, Hines, said:

“Matt’s appointment illustrates our commitment to working closely with our occupiers to tailor our offer to their business needs.  Having Matt on board brings a hugely experienced and enthusiastic Head of Tenant Engagement and Placemaking  with the right skill set to push the estate forward with customers, occupiers, and their staff.

“Building relationships is a key part of how we manage the estate. With a mix of modern, flexible space combined with best-in-class leisure facilities, green open spaces and food and drink options, Brindleyplace continues to really set itself apart from other commercial spaces within Birmingham.”

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