City of Wolverhampton Council and partners will help drive an exciting new Black Country initiative launching next week.

The Black Country Business Festival – an idea put forward by the Black Country Chamber of Commerce – will be held from Monday, April 23 to Friday, May 4.

It is based on an approach introduced in other parts of the country, such as Leicester and Coventry, and will provide a platform to showcase and celebrate innovation, culture and commerce across the Black Country.

The aim is to raise the profile of the strong investment opportunities the Black Country, including City of Wolverhampton, has to offer.

It will reach out to new business audiences, and encourage businesses and intermediaries, including sector and trade representatives, to visit the area and engage with partners and businesses.

City of Wolverhampton Council Head of Enterprise, Isobel Woods, said: “This is an excellent opportunity for city businesses to once again come together and showcase what they have to offer to a new audience.

“The council, supported by public and private sector partners, recently promoted Wolverhampton at MIPIM - the world’s leading property forum – as part of the Midlands Engine and people were impressed by what we have to offer.

“There is £3.7 billion of investment on site or in the pipeline in the city and an excellent support network to help businesses of all types thrive.”

More than 120 events across nine sectors are being held as part of the Black Country Business Festival. This includes over 60 events at City of Wolverhampton venues.

Examples are Black Country Growth Hub, WV Active, PLANit Global, and Wolverhampton Fairtrade events, plus forums such as ‘Master the Power of Influence’ at The Mount Hotel, ‘Protecting your Most Valuable Assets: Your Ideals!’ at Wolverhampton Science Park, and ‘Making Branded Merchandise Work’ at the Ramada Park Hotel.

City of Wolverhampton Council is staging its INVEST event at Wolverhampton Art Gallery, between 2pm and 3pm on Wednesday, April 25, to further promote opportunities for developers, investors and end occupiers that were showcased at MIPIM last month.

For the full programme of events visit