The £37million scheme, at 25 Hagley Road, comprises 206 apartments - including 18 duplexes, each with its own private terrace.

The building, from property management company Way of Life, boasts more than 10,000 sq. ft of shared social spaces, including a lounge with big-screen entertainment facilities, a quiet room, a broadband-equipped workspace, a fitness studio and a rentable private party room and kitchen. 

There is over and underground parking for 89 cars and high-security bike storage, complete with a repair station. 

On-site services include a round-the-clock concierge, a dedicated handyman and a bespoke residents’ events programme. 

The 18-storey development, built by Interserve, will be completed in April, with customers moving in from May onwards.

The Lansdowne is Birmingham’s second institutionally owned and managed built-to-rent development. 

Sowgol Zarinchang, managing director of Way of Life, is confident The Lansdowne’s single landlord model will fundamentally change the city’s home rental market for the better.

She said:

“The Lansdowne will be staffed by trained and skilled on-site teams who will operate the building efficiently and provide services more commonly associated with top hotels. 

“The shared facilities and events programme are designed to encourage customers to come together, creating a sense of community you won’t find in a building with multiple landlords.”

The Lansdowne is close to Five Ways, next to Tricorn House and opposite the Marriott Hotel. 

Sowgol said:

“Edgbaston is one of Birmingham’s most desirable addresses, providing easy access to the city centre and University/hospital campus, the amenities of Broad Street, Brindleyplace and Edgbaston Village, and green spaces such as Edgbaston Reservoir and the Botanical Gardens. 

“This area of the Hagley Road was formerly associated with offices but is being rapidly transformed in to a new residential neighbourhood, with Calthorpe’s New Garden Square and the Metro extension set to elevate the area even further.”

The Lansdowne’s generous one, two and three-bedroom range in size from 

461 – 1,094 sq ft. Tenancies are available from six months to three years, with rents starting at £795 per month.

The show apartments will be open from April. For further information please visit: www.hellolansdowne.com

CGI captions: The Lansdowne’s communal lounge and workspace for residents’ use, the Lansdowne yoga studio/workout space for residents, secure bike storage and repair station is available.