Digital Marketing Executive Vacancy

We’re looking for a sharp, proactive Digital Marketing Executive to support our mission of positioning the West Midlands as a prime location for investment and growth. Sitting within the digital marketing team, you'll work closely with both internal digital specialists and the inward investment marketing team to deliver compelling, data-driven digital content and campaigns.

This is an exciting time to join, as we evolve into a new regional Economic Development Vehicle (EDV), you’ll play a key role in executing targeted digital content and campaigns that showcase our sector strengths, strategic assets, and innovation potential to UK and global investors.

Main responsibilities and key activities

• Support the development and roll-out of the always-on content plan and multi-channel digital marketing campaigns, targeting investors and business audiences.
• Create, publish, and optimise digital content (web pages, LinkedIn posts, emails, infographics, blogs, etc.) aligned to sector propositions and investment opportunities.
• Manage updates to inward investment web content using our CMS and collaborate on landing pages and lead-gen tools.
• Coordinate with internal stakeholders (marketing managers, designers, business development, research) to brief and deliver campaign assets.
• Track campaign performance using tools like Google Analytics 4, Looker Studio, Emplifi, and CRM data, compiling regular reports.
• Work with the wider digital team on SEO optimisation and site structure improvements for investor journeys.
• Help deliver digital support for key missions and events (e.g., Birmingham Tech Week, London Tech Week, UKREiiF, MIPIM, trade missions to foreign markets e.g: India, USA).
   

Next steps?